Brand Identity
Professional From The First Glance
Clients come to you for your expertise. A brand identity that matches it builds trust and credibility with every new prospect. That identity goes beyond a logo and colors to the intentional decisions behind them: who you serve, what sets you apart, and why clients choose you.
Strategy comes first, and design follows.
Find Your Starting Point
A Brand Identity for Every Stage
Every tier starts with strategy informed by research and firsthand knowledge of your clients and industry.
New Brands
Your brand starts here.
Whether you're starting from a blank page or a rough idea, I'll guide you through each decision and bring to life a brand you're proud to share with the world.
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A professional visual identity for founders, consultants, and licensed experts leading their own marketing. Your logo and its variations, color palette, typography, and visual assets, delivered as a system you can use right away.
4 weeks • Starting at $2,900
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Your complete brand identity: voice, visuals, and values, built on strategy. You’ll leave knowing who you serve, how you’re positioned, where to show up, and what to say. Everything you need to step into the market with confidence.
6 weeks • Starting at $4,300
Existing Brands
Keep what's working and change what isn't.
Together, we’ll review where your brand stands today and develop a clear, cohesive, confident identity that fits where you're headed.
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Your brand's next version in one cohesive system, backed by refined positioning and messaging. Together, we'll update your logo, colors, and typography to reflect who you are today, while keeping the essence you've established.
8 weeks • Starting at $5,600
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Your brand's evolution, built for scalability. For small teams where everyone uses the brand, we'll review your brand's origins, keep the moments your buyers know you for, and unify every touchpoint into one system your whole team can use with ease.
12 weeks • Starting at $9,200
Every brand has its own story, so every scope is shaped around it. Get a detailed overview of what your tier includes.
“A Visual Identity I’m Proud to Put in Front of People.”
Working with Christine has genuinely increased my confidence in how I present myself and Avanza Methods.
I knew branding was important, but I underestimated how much credibility comes from having a professional identity that accurately reflects the level of work you want to be known for. Even something as simple as handing someone a fully branded business card at a networking event feels different. It gives me more confidence when speaking with potential clients, including larger organizations and higher-value opportunities.
Christine created a visual identity I’m proud to put in front of people. The quality and professionalism of the work speaks for itself.
—A. Salazar, Founder and CEO of Avanza Methods
A Collaborative Process, From Start to Finish
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1/ Discovery
I’ll start with research and a brand audit to understand where your brand stands, who it needs to reach, and what's getting in the way. Your insight fills in what research can't.
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2/ Strategy
What we learn shapes your positioning and direction. We walk through my recommendations and the reasoning behind them together, so you know why each choice was made.
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3/ Development
Strategy becomes a creative foundation, including messaging and visual direction. You review concepts and give feedback while there's still room to shape them.
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4/ Design
Your identity comes to life, built on everything that came before. You're given options and choices, and you leave knowing how to use your brand with confidence.
Identities in Action
A more detailed behind-the-brand portfolio of work is coming soon, but for now, here is a sample of brands I’m proud to share.
The Say Front brand is also an example of my design approach and style.
Answers to Some Questions
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Short answer: the scope
The number of assets you need, how much existing material there is to review, and your business's complexity all shape your investment. After our consultation, you’ll know the project value before we begin.
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Your project is split into at least 3 milestone-based payments, such as a deposit to initiate the project, a midpoint payment, and a final payment, so you can invest in your brand at a steady pace.
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You’ll receive all of your brand assets in formats ready to print, use on the web, and in Canva for your social media posts. Once you make your final payment, they’re fully yours.
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Yes, all tiers include a Quick Reference Sheet and a complete Brand Guidelines document showing how to use your logo, colors, and typography, so everyone using your brand stays consistent.
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Up to three at each decision point. You’ll have real choices without the overwhelm.