Services
Branding
STRENGTHEN YOUR MARKETING FOUNDATION
A sound brand foundation is vital to positively influencing long-term marketing success, especially in today’s digital marketing landscape. Regardless of the economic climate, brand loyalty will keep your business thriving. Together, we define all the essential building blocks for creating a competitive advantage.
Our branding service takes about 2-4 weeks to complete.
1 • Starting with the Branding Basics
Ideal for a small business making their first steps, we help guide and establish your brand’s foundation by
- Consulting you on the strategy, plan, and approach with your digital marketing funnel/customer journey
- Guiding your marketing framework and messaging
- Determining your brand’s basics (color palette, typography, and voice) for a consistent look and feel
- Developing and design a logo with variations
- Creating a brand guidelines quick sheet for internal and external use
Approximately 2 week timeframe
Starting at $450
2 • Establishing Your Brand’s Identity
We’ll dive deep into what you’d envision your brand should look and feel. From there, we define your branding by
- Considering what worked and what didn’t from all the assets created thus far, including logo redesign/refresh
- Determining identity, tone of voice, and personality
- Uncovering your color palette story (in Pantone, RBG, CMYK), typography family, and imagery direction
- Create graphic assets and document templates
- Designing a brand guidelines quick sheet and booklet (approximately 20 pages detailing everything) for internal and external use
Approximately 3-4 week timeframe
Starting at $750
3 • Refreshing Your Brand
As much as you liked your brand assets when it was first established, it’s time for an update. In collaboration, we’ll
- Update your brand’s look and feel
- Revise/refresh the logo and create new graphic assets and document templates
- Add/revise your color palette story (in Pantone, RBG, CMYK), typography family, and photography/imagery direction
- Design a brand guidelines quick sheet and booklet (approximately 20 pages detailing everything) for internal and external use
Approximately 3-4 week timeframe
Starting at $850
See Our Brand Guidelines for a sample of how we’ll approach your branding.
Website Design
Your website is intrinsically linked to marketing your business. It is your business’s digital front.
The development and design of your website influences your user’s experience, the company’s brand perception, conversion rates, and most importantly, how effective your website is in achieving its marketing goals.
We’re experienced with:
Squarespace • Wix • WordPress
From the Ground Up
From hosting recommendations to developing and designing your website, we got you covered.
Starting at $450 for single-paged and $750 for multi-paged websites
Refresh
From redesigning a page to the entire website design, we’ll have your website looking fresh and current.
Starting at $250 for single-paged websites
Search Engine Optimization
We’ll optimize your website to rank higher in search results, drive more targeted traffic, and increase conversions.
How? By researching keyword, optimizing your pages, building quality links, and track your performance.
Starting at $350
Taking Your Website to the Finish Line
Designing websites is a full-time job, and although WYSIWYG (What You See Is What You Get) platforms make it look easy, lacking a design or technical eye can delay your website’s launch.
It’s okay! We’re not here to judge, but we can help.
Starting at $75/hour
Audits and Evaluations
Need an outsider’s perspective on the effectiveness of your website?
With our trained eye in UX design paired with our expertise in marketing, we can identify areas of opportunities, make recommendations to your descriptions, and provide feedback on how you can further optimize your website.
Starting at $450
Maintenance (existing clients only)
Monthly, we’ll keep your website up-to-date.
Starting at $150/month with unlimited updates
We also offer one-time updates for the single-paged or simple websites.
Starting at $50/hour
Inclusivity starts with design
An ADA-friendly website improves the online experience for all. From mobile, tablet, and desktop, we design websites that prioritize user-friendliness and enhance user-experiences. For existing websites, we provide ADA-friendliness assessments.
Schedule a consultation with us to discuss an audit of your website.
Social Media
WE’LL BE SOCIAL FOR YOU ON SOCIAL MEDIA
To remain top-of-mind with your target audience, a presence on social media is necessary.
Our preferred platforms:
Facebook • Instagram • LinkedIn
To measure the impact of our work, we require a 3-month minimum timeframe for social media marketing.
Did you know the ROI from Facebook and Instagram is 29%? Youtube is right behind at 26%.
Source: Statista
How We’ll be Social For You
- Interact with your customers online through social media marketing
- Collaborate with you on creating content
- Curate a content calendar rich with attention-worthy posts
- Identify personas types in your target audience and craft messaging that speaks to them
- Grow your reach and following by 20% or more
Starting at $750/mo, up to 2 accounts managed with a max posting of 3x per week
Email Marketing
The average ROI for every dollar spent on email marketing is anywhere from $36-42. We craft emails that will surely hit that ROI mark.
To measure the impact of our work, we require a 3-month minimum timeframe for email marketing.
What Our Service Entails
- Think outside of the inbox with effective and enticing email campaigns
- Review your current email subscriber list and identify opportunities for growth through persona types and segmentation
- Implement strategies that will increase open and click-through rates
- Draft, write, and design email automation templates and campaigns
Starting at $500/mo, 6 emails per month